The official coat of arms for King Charles III’s coronation, scheduled for May 6, was unveiled by Buckingham Palace on Saturday, featuring a circular floral design by the famous British designer behind Apple’s iPhone design.
Sir Jony Ive, former chief design officer at technology company Apple, holds more than 14,000 patents worldwide, and his logo from his creative collective “LoveFrom” symbolizes the historic beginning of a new reign – known as Britain’s Carolean era.
It pays homage to the 74-year-old monarch’s love of the natural world, unifying the flora of the UK’s four countries – the rose of England, the thistle of Scotland, the daffodil of Wales and the shamrock of Northern Ireland.
“It has been an honor to contribute to this extraordinary national event and our team is very proud of the work,” Ive said.
“The design was inspired by King Charles’ love of the earth, nature and his deep concern for the natural world.
The logo expresses the joyful optimism of spring and celebrates the start of a new Carroll era in the UK.
The gentle modesty of these natural forms combine to define a logo that acknowledges the joyful and profound importance of the occasion,” he said.
Together, the flowers form the shape of St Edward’s Crown, which the king will crown at a coronation scheduled for May 6 at Westminster Abbey in London.
The emblem is designed in the red, white and blue colors of the Union Jack.
Buckingham Palace said the logo will be used throughout the coronation celebrations in May, including the ceremony at Westminster Abbey and the coronation concert at Windsor Castle, as well as national events, street parties and community gatherings.
The logo will also be used on all official merchandise commemorating the coronations of King Charles and Queen Camilla, as well as digital and social media.
LoveFrom is a creative collective of designers, architects, musicians, filmmakers, writers, engineers and artists founded by Ive in 2019 with studios in London and San Francisco.
The coronation logo designed by them will be available for all activities related to the series of activities during the celebration long weekend from May 6-8, including community and national events, publications, retail and merchandising.
A set of guidelines will be listed on the palace’s official website.
(Aside from the title, this story is unedited by NDTV staff and published via a syndicated feed.)
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